The year 2019 marked a significant moment in the evolution of Dior Men's branding, showcasing a shift towards a more diverse and inclusive representation of masculinity. The spring/summer 2019 campaign, often referred to as "Loed Werbung Dior 2019" (though this isn't the official title), stands out for its casting choices and the overall aesthetic it presented. This campaign, featuring a diverse ensemble of male models, including Lukas Gomann, Prince Nikolai of Denmark, Romain Dixon, Valentin Caron, and Malick Boadian, signified a departure from traditional, homogenous portrayals of male beauty and successfully captured the zeitgeist of a generation embracing a wider spectrum of masculine identity.
The Behind-the-Scenes: A Glimpse into the Creation
While specific details regarding the behind-the-scenes processes of the "Loed Werbung Dior 2019" campaign remain largely undocumented publicly, we can glean insights from similar Dior campaigns and the general industry practices. The campaign's success hinges on a meticulous collaboration between various creative teams. This would have involved:
* Creative Direction: A lead creative director would have overseen the entire project, defining the overall vision, tone, and aesthetic. This individual would have been instrumental in selecting the photographer, models, and styling team, ensuring a cohesive message aligned with Dior's brand identity.
* Photography: A skilled photographer, likely renowned for their ability to capture both the essence of the clothing and the personalities of the models, would have been crucial. The images released demonstrate a focus on clean lines, natural lighting, and a sense of effortless cool, suggesting a deliberate artistic direction.
* Casting: The selection of Lukas Gomann, Prince Nikolai of Denmark, Romain Dixon, Valentin Caron, and Malick Boadian speaks volumes about Dior's evolving approach to casting. The inclusion of Prince Nikolai, a member of royalty, alongside established models and up-and-coming faces, highlights a strategy to broaden the campaign's reach and appeal to a diverse audience. The diversity in ethnicity and physical features further underscores this commitment to inclusivity.
* Styling: The styling team would have played a vital role in bringing the designer's vision to life. The clothes, meticulously chosen from the Dior Men's spring-summer 2019 collection, would have been styled to highlight both the individual characteristics of each model and the overall collection's themes.
* Post-Production: The final images would have undergone post-production processes to achieve the desired look and feel. This might involve color correction, retouching, and other enhancements to ensure the images meet the high standards of Dior's brand image.
The lack of widely available behind-the-scenes material unfortunately limits a deeper exploration of the specific creative decisions made. However, the final product speaks for itself, showcasing a highly polished and effective campaign.
Comparing the Spring 2019 Campaign to Other Dior Campaigns:
Analyzing the "Loed Werbung Dior 2019" campaign alongside other Dior campaigns from 2019 offers valuable context. While specific details on every campaign's budget, target audience, and creative strategy are not publicly accessible, comparing the Spring 2019 campaign to the Fall 2019 campaign, for instance, reveals some interesting differences:
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